Not just the main characters, but the details and supporting stories.įor the home of the Space Shuttle Atlantis, we knew we had amazing source material: three decades of missions, amazing imagery of earth and orbit, thrilling stories about the perils of space exploration. As destination designers and storytellers, we have to be willing to become immersed in the narrative. Passion for the subject matter is not only beneficial for the project, it’s absolutely essential to the work we do at PGAV. I’ve gained an understanding of rocket engines and orbital mechanics. I can wax poetic about everything from the number of people in space right now (9) to the number of thermal protection tiles on the orbiter (24,182 for Atlantis, though it varies from orbiter to orbiter). Two, somewhere in the course of working on the project, I had become a full-out, certifiable space geek, and refused to miss that launch for the world. One, I had just started working on the PGAV design team for the Space Shuttle Atlantis at the Kennedy Space Center Visitor Complex, and I knew that seeing a launch would be instrumental to my understanding of the public’s experience of the shuttle program. Last July, I attended the final launch of the orbiter Atlantis and of the Shuttle Program, STS-135. Posing with Space Shuttle Atlantis’s plume just after the launch of STS-135 On launch day, you truly appreciate the audacity of it all. Pride that we-as a nation, a people- can send people into space, can make the rejection of gravity, atmosphere and earthly limitations commonplace. You’re overwhelmed with feelings of great achievement and pride. The shuttle breaks through the low-hanging clouds and away from sight, the plume just hangs in the sky. You’re suddenly reminded that people are inside that tiny orbiter, bravely blasting towards the heavens-and you start to cry, like everyone else, at this beautiful marvel. You don’t so much hear as feel the wave of sound. The shuttle lifts off the pad and begins its seemingly slow ascent upward. First, the smoke billows out in beautiful plumes for what seems like a full minute. The launch of Atlantis, STS-135, is the final flight of the shuttle program, a 12-day mission to the International Space Station. 4, 3, 2, 1… Space shuttle Atlantis is seen as it launches from pad 39A on Friday, July 8, 2011, at NASA’s Kennedy Space Center in Cape Canaveral, Fla. It makes it all seem too real, and it’s almost like you’re hanging there with them, running through checklists, heart pounding. The astronauts’ chatter, piped through the loudspeaker above your head, is intense. – By Amanda Yates, lead designer, brand experienceġ0, 9, 8… The energy in the air is contagious, everyone is chanting in unison: 7, 6, 5… Though the launch pad is just a silhouette on the horizon, it feels close. Categories: Culture, Heritage, & Tourism, Industry Insights, Research, Themed Entertainment & Attractions
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